This week we are going to work on a call that many of us dread taking and one that is especially prevalent right now in our industry – “Why did my rates go up?” We are going to really focus on how as producers, we can stay positive when presented with this question and, more importantly, how we can leave the customer feeling heard. The end goal of this call should be that the customer feels confident with their policy and that they do not feel like they need to immediately go shop around.