Live Role Play Webinar – How to NOT make price be the focus of your conversations!

One of the biggest mistakes we see with producers is that they unintentionally make price the most important part of the conversation. Think about it… If we spend the entire call talking about rates, discounts, and how low we can get the price down, why would we expect the prospect to make their decision based on anything else?

This week, we’re going to show you how to shift the conversation away from price and move away from it being the sole focus.  We’ll walk through simple ways to uncover what actually matters to your prospects, create more value before presenting a price, and position yourself as a trusted advisor instead of just someone giving quotes.