This week on RPOA, we are going to approach the conversation about price in a way that you might not expect, and one that can be very helpful in these times of increasing rates. At the beginning, we are going to come right out and say “I might not be able to beat your price…” in order to open up the coverage conversation, and in some ways, just get them thinking. This is a super fun exercise on being bold and confident, and is something that has proven very effective in our agency. You won’t want to miss it!