In listening to thousands and thousands of calls, there is something that we have noticed – so often, it is actually US who makes it all about price! From the beginning of the call until the end, we are using phrases that tell our consumer that we think price is the most important thing, and we are using phrases that actually lead to us getting the price objection at the end. This week, we will share with you some specific examples of this in many parts of our conversations, and we will show you how to change your mindset around this and start using more effective word choices!