We all know just how important it is to highlight the benefits that we offer to our prospects, and specifically the ones that will differentiate us from the competition. How we do this can definitely help us close the sale if done right, but it can also backfire if done in a way that makes you come off as not so professional. This week we will focus on many different scenarios where we can “politely” poke holes in what you offer compared to your competition – all with the goal of improving your odds of binding the business!!