There are so many things that we can do to set ourselves apart in this industry. We use a process that helps people understand their insurance needs better (RDCR). We use a personal brand to show people how we work with our prospects and customers and this week we will add Unique Selling Propositions to our tool belt. What makes our company and agency unique is important because it helps our prospects and customers choose us and stay with us over other companies. We will give you a formula to work on your own Unique Selling Propositions and role play ones that we use in our agency as examples. We look forward to seeing you on Tuesday and starting this year with tons of energy!