We’ve all been there where we’ve had a great conversation and explained coverage and pointed out exposures to a prospect and at the end of the conversation they still don’t buy. Insurance is one of those intangible products that becomes the most important thing should we have to use it. We want our conversations to matter and we need to create URGENCY so the prospect will buy now instead of later so that if they did have to use their insurance, they would have the right protection. In this episode, we will work on just that, Creating a sense of URGENCY so your prospect will buy!